Not only is the nascent advanced air mobility (AAM) sector plying new technologies in the aviation industry, but it is also challenging how the rotorcraft segment defines itself. This latter point was made apparent last night when Helicopter Association International (HAI) announced an updated identity: Vertical Aviation International (VAI). Likewise, the Heli-Expo name for the association’s annual gathering will be retired after the 2024 edition closes on Thursday, with the new show moniker to be Verticon, now scheduled for March 2025 in Dallas.
Unveiled during the association’s welcome reception yesterday evening at Heli-Expo, the rebranding comes as the association closes out the celebrations of its 75th anniversary. “We’ve got all kinds of great things going on,” said VAI president and CEO James Viola, adding that the rebranding is part of a “great year” that also marks the first eVTOL on the show floor.