EBACE 2024 kicked off yesterday morning in Geneva with keynote presentations that were largely focused on business aviation's efforts toward sustainability and current criticism of the industry. NBAA president and CEO Ed Bolen said the show’s focus is centered around innovation, safety, and workforce, and touted the organization’s “mission to net zero” emissions and the opportunity to “shape the future of flight.”
“EBACE is the place to be if you're buying or selling an aircraft internationally,” he said. “But it's also the place to be to talk about the big issues, challenges, and opportunities that our industry has together.”