Gulfstream is not exhibiting at this year’s NBAA-BACE. While the aircraft manufacturer attended last year's NBAA show in Orlando, Florida, it was absent from the 2021 convention—the last time the annual event was held in Las Vegas before this year. The company cited a desire for smaller events during the waning days of the pandemic in 2021, but why is it a no-show this time?
“Gulfstream consistently reviews and evaluates our marketing investments to ensure we are delivering on our mission—to create and deliver the world’s finest aviation experience for our customers," Gulfstream said in a statement to AIN. "Over the past few years, Gulfstream has successfully created private events and experiences that have exceeded our customers’ expectations while delivering on our business objectives. We will continue to evaluate opportunities and invest in those that best support this mission.”